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Saturday, October 07, 2006

Degrees of Marketing

Many adults today find themselves fighting the time machine. Time to do the dishes, time to get work done, time to spend with family, time to pray and worship, time for self improvement, time for exercise, time to sit and think, time to volunteer or time to further their education.

With the use of accredited distance learning schools like Capella University, around since 1993, you could have the opportunity to obtain a degree without leaving the comfort of your home.

Not a resident of the U.S. of A?

No problem. Capella University is available in all 50 states and 63 countries.

What should I study?

You've got choices: Capella University offers 76 graduate and undergraduate specializations and 16 certificate specializations. Say for instance, you were interested in obtaining a marketing degree you'd be covered.

But are they any good?

Well they are considered a national leader in online education and currently have 16,000 students. Is that good enough for you?

Right about now, I bet someone is thinking, What in the hay does this have to do with online dating?

I'm so glad you asked.

Merriam Webster defines marketing as:
1 a : the act or process of selling or purchasing in a market b : the process or technique of promoting, selling, and distributing a product or service
2 : an aggregate of functions involved in moving goods from producer to consumer.

Now we can all agree that having any success in the online dating arena takes a certain amount of savvy but most times it seems to be just trial and error. So what if we understand and employ marketing techniques within our online search?

For instance, if we see enrollment on a dating Web site as the process, our introduction and/or description as our sales pitch, the man or woman we aim to attract as the market, and ourselves as the product we've identified the key factors in our marketing plan and are ready to begin.

Knowing our product:
As with any marketing plan you must know your product and to whom it appeals. Now where marketing yourself differs from marketing other products is that, due to survey results or consumer reaction you can't be recalled, discontinued or revamped. Ergo, know yourself, your style of communication, your dating/relationship do's and don'ts and stay with them. The honesty of being true to you will ring true loud and clear.

That being said, how does that translate into a plan of action? Here are some questions to ask yourself before setting up your profile:



  1. Why am I using the online arena? Lack of time, shy, overweight, last resort, no prospects in your immediate vicinity? Why?
  2. Which dating site should I choose? Have I done the necessary research to choose the one(s) that suit(s) me?
  3. What do I expect the dating site to accomplish? It will not chauffeur him or her to your house
  4. Do I have a targeted deadline or am I in it for the long haul?
  5. Do I have realistic expectations of what enrollment means?
  6. Am I just dating or relationship minded?
  7. Am I willing to relocate in the name of love?
  8. What ethnicities am I willing to date?
  9. With What religious backgrounds am I comfortable?
  10. Do I know what's safe and unsafe to place in my profile?
  11. What are my deal breakers? Kids, pets, smoking, religion, weight, ethnicity, location, financial income, education? What?

I'm sure there are some I've missed, but you get the idea. Once you've answered those questions (honestly) you're ready to begin your enrollment. Whichever site you choose the following tips work across the board as ingredients for the "perfect" profile:

  • Upload Clear, concise, recent picture (no cutoff arms or hands, no blurry resolution, within a year, six months preferable)
  • Make sure it represents the you you would like to meet
  • Use your mental attributes (sense of humor, proper spelking/granma)
  • Hobbies (create a meeting ground by mentioning your hobbies)
  • Be positive, reinforce likes not the dislikes
  • Practice honesty but not info dumping

Right about now, someone is probably thinking, now she's really taking this thing way too seriously. To which I say, where there's smoke, there's fire or Evan Marc Katz of e-Cyrano.com, Dr. Phil of Match.com and Star Jones of AOL would all be out of jobs.

You may or may not be interested in obtaining a marketing degree, but hopefully this post has explained the degrees of marketing.

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